Home Events - AFM Sessions Filming in Italy: The Attractiveness of Tax Incentives and Unique Locations

Filming in Italy: The Attractiveness of Tax Incentives and Unique Locations

Film and television productions in Italy have soared in recent years thanks to the nation’s generous tax credits, which were increased from 30% to 40% following the outbreak of the Covid-19 pandemic. But Italy offers much more than financial incentives. The combination of an incomparable beauty of the territory with highly skilled workers and a vast network of support services makes Italy a strategic partner in the film industry.

presented by The Italian Trade Agency 




Nov 02 2022


9:30 am - 11:00 am


  • Cristina Priarone
    Cristina Priarone
    President of the Association of the Italian Film Commissions and Director of Rome-Lazio Film Commission

    Cristina Priarone is the General Manager of ROMA LAZIO FILM COMMISSION as well as President of IFC Italian Film Commissions Association and Vice President of CINEUROPA. Previously she joined Cinecittà Holding at Lazio Film Commission in charge for Marketing and Coproduction; she has been at Filas in charge for marketing and development of “Cinema and Audiovisual activities, Venture Capital Fund”. She worked as team coordinator for marketing research, Personnel selection and assessment at “ISIN Istituto Italiano di Negoziazione Scienza dello Scambio” and at GRUPPOMUST Milan, Rome, Turin as Dir. for Mktg. & Dev. being in charge for: Communication, Training, Teambuilding, Coaching, Personnel Selection, and as Senior Consultant for main clients: ENI HOLDING, SNAM, 3M, TECHNICOLOR, APPLE COMPUTER, ITALGAS ETC. Board member of LA WEBFEST, since 2009 she’s member of jury of DAVID DI DONATELLO award and then of EFA European Film Academy, she’s member of jury of PREMIO STREGA.

  • Iole Maria Giannattasio
    Iole Maria Giannattasio
    Responsible for International and Legal Affairs and of the Research Unit within the Department for Cinema and Audiovisual at the Ministry of Culture

    Iole Maria Giannattasio is responsible for international and legal affairs and for the research unit within the Secretariat of DG Cinema e Audiovisivo – MiC.
    Iole represents Italy to Eurimages – European Cinema Support Fund, to the European Audiovisual Observatory and to EFARN – European Film Agencies Research Network.
    Iole is the author of several publications on audiovisual film industries and markets and she is a collaborator of the Film Magazine 8 ½ – numeri visioni e prospettive del cinema italiano, published by Cinecittà SpA.
    She was a member of the team established by DGCA for the administration of the new tax incentives for film industry in effect since 2009.
    From 2004 to 2009 she worked as media analyst at Cinecittà Holding S.p.A’s Osservatorio Italiano dell’Audiovisivo and then at Cinecittà Luce S.p.A.’s Centro Studi.

  • Alessandra Rainaldi
    Alessandra Rainaldi
    Trade Commissioner, Italian Trade Agency Los Angeles

    Civil servant manager with over 30 years (10 being posted abroad) of wide and diversified international background. Experienced and qualified expert in economic international relations and trade, promotion, and economic cooperation in advanced and emerging markets. Currently living in Los Angeles as Italian Trade Commissioner after having served in Belgium (Bruxelles) as Head office of the Italian Ministry for Environment and Deputy at ITA Bruxelles, in Slovenia as Trade Commissioner and previously in Bruxelles as National Detached Expert representing Italy at the EC. In her previous role at ITA’s Headquarter, she acted as a government official in different field of promotion of Made in Italy abroad (fashion, design, environment and technology), in the implementation of EU programs for SME’s, especially in ACP countries, in managerial training programs focused on EU and International tenders (World Bank and UN) and on international management skills improvement programs for Africa.

  • Silvia Chiave
    Silvia Chiave
    Consul General of Italy

    Silvia Chiave was born in Milan, on January 15, 1975 and has lived most of her life abroad.
    Back in Italy for university studies, she graduated in 1998 in Economics at the Luigi Bocconi University in Milan and the following year she received a Master in International Relations at the Institute for International Political Studies in the same city.
    At the end of 2000 she joined the diplomatic career within the Italian Ministry of Foreign Affairs. After three years at the Directorate General for the Countries of Asia, Oceania, Pacific and Antarctica, she served from 2004 and 2006 at the Italian Embassy in New Delhi, where she was in charge for economic and trade relations along with cultural promotion.
    In October 2006 she was Counsellor and Deputy Head of Mission at the Italian Embassy in Luxembourg.
    In 2009 she returned to Rome where she was appointed Deputy European Correspondent. In this capacity, she dealt with foreign affairs, defense and European security policy also coordinating Italy’s participation in the European Union mission. Then she became Chief of Staff of the Director General for Cultural and Economic Promotion and Innovation and, from 2014, she was Counsellor and Deputy Head of Mission of the Italian Embassy in Tunisia where she had the chance to witness the democratic transition progress of the North- African country.
    She took office as Consul General of Italy in Los Angeles since December 3, 2018.
    Silvia Chiave is married with two children and is passionate about theater, reading and snowboarding. She is also a sommelier and paragliding pilot.

  • Roberto Stabile
    Roberto Stabile
    Cinecittà S.P.A., Advisor for Intl. Rel. & In Charge for Special Projects DGCA Mic

    After graduating in Political Science and International Affairs he has dedicated the past 30 years to developing and strengthening relationships with international cinema and tv institutions.

    For ITA, he has set up a network of information desks on the Italian film industry funding and location services in the major World Markets.. At the moment there are two permanent offices in Los Angeles and Shanghai, and a series of information desks in Seul, Hanoi, Moscow, London, Berlin, Paris, Toronto, New York, Miami, Mexico City, San Paolo and Buenos Aires.

    He is also the Coordinator of the China Project by the DGCA-MiC, with the aim of promoting the dialogue, the cooperation, and increasing business and institutional activities, between Chinese and Italian film industries.

    Since March 2022, he has also become Head of Special Projects of the DGCA-MiC at Cinecittà in order to enhance international cooperation, activities and further develop relationships and business among Italian and foreign film professionals.

  • Eleonora Granata Jenkinson
    Eleonora Granata Jenkinson
    Melograno Films, President

    Eleonora Granata Jenkinson funded in 2014 her Melograno Films company, produced “Medeas,” directed by Andrea Pallaoro, “Galore,” by Rhys Graham, and produced Oliver Stone’s documentary, “Ukraine on Fire,”
    In 2022 Eleonora produced “Monica,” by Andrea Pallaoro
    Completed films in 2019-2021: Eleonora is Associate Producer of “The Passion According to GH “ by Luiz Fernando Carvalho and produced “The Crying Steppe “by Marina Kunarova, Kazakhstan Oscar’s entry 2020 and in 2021 Exec produced The White Line by Desiree Kahikopo, the first ever film from Namibia to qualify for the Oscar.
    As a film production and acquisitions executive, Eleonora has worked as Vice President and head of the film co-productions and acquisitions at Turner Pictures. She served as Senior Vice President at Pandora Films, running their USA production office. She began her career with RCS Films and Television in Italy, oversaw the company’s world¬wide acquisitions and productions from Los Angeles.