Producing Standout Documentary Features
Audiences are seeking out more documentaries than ever before. What elements will help a doc stand out? Producers and distributors will discuss producing for success in the documentary marketplace.
Kevin Iwashina, Head of Documentary, Endeavor Content
Ross Dinerstein, Founder & CEO, Campfire Studios
Anna Godas, CEO, DogWoof
Helen Huang, Acquisitions Consultant
Dan O’Meara, EVP Non-fiction, NEON and Co-head, SUPER LTD
Anna GodasCEO, DogWoof
Dan O'MearaEVP Non-fiction, NEON and Co-head, SUPER LTD
Helen HuangAcquisitions Consultant
Kevin IwashinaHead of Documentary, Endeavor Content
Kevin Iwashina is a Senior Associate at Endeavor Content, a division of global entertainment leader Endeavor (formerly WME | IMG). In his role, Iwashina identifies financing opportunities, handles sales and provides advisory services for media companies and content creators in the premium non-scripted space.
Endeavor Content finances, packages and sells over 100 feature films and television series a year. In premium non-scripted, recent film and television projects include: “Chef’s Table,” “Won’t You Be My Neighbor,” “The Elephant Queen,” “The Apollo,” “Killer Inside: The Mind of Aaron Hernandez”, “We Are Freestyle Love Supreme” and “Hamilton,” among others.
Iwashina joined Endeavor Content in 2017. Prior to that, he served as Founder & CEO at Preferred Content, a film, television and digital sales, production and advisory company. During his tenure, he oversaw the representation of fiction and non-fiction content creators to secure financing and distribution of feature films and episodic series concepts. Iwashina was the lead producer of the 2011 hit documentary “Jiro Dreams of Sushi,” the precursor to “Chef’s Table.”
Prior to launching PC, Iwashina was a senior agent in CAA’s Independent & International Film Group, after initially beginning his career in the mailroom at UTA. He holds a B.A. in English literature with a specialization in French language and culture from U.C.L.A., and is active in the non-profit sector. In addition, he served as the Chairman of the Board of the Coalition of Asian Pacifics in Entertainment (CAPE) and as the President of the Board of Directors of the International Documentary Association (IDA).
Ross DinersteinFounder & CEO, Campfire Studios
Ross Dinerstein is the founder and CEO of Campfire Studios, a premium production company known for its broad bench of content across scripted and unscripted, for both feature film and TV/streaming platforms. Over the past 15 years, Dinerstein has produced or executive produced 40+ series and feature films, premiering projects at the most prestigious festivals in the world, including Sundance, SXSW, Tribeca and Toronto. Dinerstein and Campfire’s current and most recent projects include HBO Max’s The Way Down and Heaven’s Gate: The Cult of Cults; Hulu’s WeWork: Or the Making and Breaking of a $47 Billion Unicorn; FX’s Hysterical and The Most Dangerous Animal of All; Magnolia’s A Glitch in the Matrix; CNN’s The Lost Sons; and Netflix’s true-crime documentary series John Grisham’s The Innocent Man (which contributed to a federal judge overturning in 2019 the wrongful conviction of subject Karl Fontenot, after 35 years behind bars); and Netflix’s Emmy-nominated scripted series Special, among others.
Dinerstein has also produced nine Netflix Original features, including Rattlesnake; thriller 1922, based on the Steven King novella; comedy The Package; and the streamer’s upcoming rom-com Players, starring Gina Rodriguez and Damon Wayans Jr. His credits also include IFC’s cult horror movie The Pact and feature documentaries Jiro Dreams of Sushi and Silicon Cowboys.
In 2020, Dinerstein and Campfire Studios also launched the Webby Award-winning podcast, Abuse of Power, hosted by husband and wife criminal defense duo David Rudolf and Sonya Pfeiffer and spotlighting injustices in America.
Campfire is part of media, marketing and investment company Wheelhouse.