Heidi MillayDirector of Marketing, Cinedigm
Heidi (she/her) is a marketing strategist with over fifteen years of experience in independent film distribution. As Director of Marketing at Cinedigm, Heidi shepherds films (and filmmakers) through the entire content lifecycle, including release strategy and windowing, forecasting and budgeting, creative asset development, and performance analysis. She is enthusiastic about all manner of marketing initiatives, from grassroots outreach to social media campaigns to digital ad buys, with a particular fondness for connecting niche films with niche audiences. Heidi held previous positions at First Run Features and Predictive Media. She graduated from Wellesley College and also holds a master's degree in Cinema Studies from NYU's Tisch School of the Arts. Her favorite films include Sunrise (1927) and Danny Deckchair (2003).