Yolanda Macías
CCO & Head of Digital Sales, Cinedigm
About Speaker
Yolanda Macías is responsible for acquiring global content rights for all distribution platforms, including digital outlets amazon, Apple, NBC Peacock, Tubi, and Pluto, and sourcing content for Cineverse’s owned and operated streaming Networks such as the Dove Channel, Screambox, AsianCrush and RetroCrush and retail outlets including Walmart. Additionally, she oversees marketing including release strategy, growth and management, social and theatrical. In 2022 she was nominated and selected as the finalist for Executive of the Year by the Los Angeles Business Journal, one of the Elite Women –for ten years in the home entertainment industry and recognized as a Digital Driver nine times by Home Media Magazine and recently recognized as a Captain of Industry. Yolanda has served on the board of C5LA for several years and was selected as the 2019 Honoree. C5LA is a non-profit organization with the mission of helping under-resourced, high potential youth enroll and persist in college. Macias sits on the board of directors for Skechers, Inc.(NYSE:SKX) During her tenure at Gaiam Vivendi Entertainment, Macías oversaw content acquisitions including securing home entertainment distribution rights for Crown Media’s Hallmark Channel and The Jim Henson Company. Macías helmed the launch and established the distribution strategy for Vivendi Entertainment’s digital distribution services along with acquiring rights for branded content such as National Geographic, WWE, NFL and Shout!Factory. Macías received her MBA from the J.L. Kellogg Graduate School of Management at Northwestern University and her B.S. degree in Finance from California State University, Northridge. Yolanda is the proud mother of Liam (22) and Rory (20). On weekends Yolanda enjoys exploring hiking trails and bike rides or you can find her at a yoga or dance studio. She resides in Los Angeles with her puppy Willow.